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Author: Josh Coffman Hotels typically lag behind other industries in terms of technology spending. Capital investment is directed toward adding better amenities or renovating the property in efforts to remain competitive or drive occupancy and ADR. Tech spending is on the rise, however, and one emerging area is digital signage. |
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Author: James Barry
Businesses are increasingly turning to electronic billboards, large plasma display screens and their own in-location narrowcasting networks (referred to in marketing as "digital signage") to make their business case and sales pitch to customers and clients as a major part of their marketing efforts. It is estimated that the number of sites hosting narrowcasting networks that market for third parties - these are not the displays and digital signs where a retailer promotes his or her own products - are expected to grow from the roughly 210,000 sites currently hosted in the retail, hospitality, hospital and transportation sectors where digital signs are most predominant, to over 850,000 by 2011.
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Author: risevision This is the era of electronic communication and dynamic of advertising and communication has considerably changed, instead of conventional display advertisement, today digital signage is in vogue. Actually it has been found that this type of advertising has been much more effective and persuades the consumers in a better ways compared to the conventional mode of advertising tools like leaflets, brochures and display advertisements. The leading advertising agencies across the globe are offering digital signage facilities as demand of digital signage has largely gone up in the last decade. |
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Digital Signage Roi: Sometimes the Numbers are Easy to Get, But not Often
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Author: David Little
Ask a savvy investor what’s the five-year average return on the mutual fund he’s using for his 401k investment, and he’ll rattle off the answer quicker than the Fed can print money.
Ask a farmer how much a given fertilizer costs and how much bigger his crop yield is because of it, and he’ll respond with more certitude than the rooster that crows at dawn.
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